Do not overlook the search engine guidelines. It is amazing how many people ignore the guidelines put out there, for free, by the folks at the major search engines. These guides tell you what to do or not do for your page to be ranked by their engine. Don’t ignore this free advice!
For example, if your key phrase is “SEO tips”, try to develop the content with “SEO tips” and not with other combination of the words like “tips for SEO”.
What’s this mysterious “black hat” SEO strategies? Is it the latest fashion trend? No it’s not a fashion trend at all. Should I do it? Does it work with the SE’s or is it just a waste of time? The answer to these questions depend upon who you are talking to. Many employ these strategies and continue to do so today.
This means traditional SEO optimization will not matter as much. Ranking will eventually be dead. Things like traffic, webpage analytics, bounce rates, and so on will count more. The more unique traffic your website have the better you will do. Spammy traffic from paid bulk traffic site will not be as well regarded as it has been in the past.
Footer linking: Again, the search engines caught onto this one and ignore it. It looks too much like spam. Google and Yahoo have devauled footer links altogether. Footer links can also devalue some of the quality, relevant links that you have on your site.
SEO news Tip number two is a really smart idea that can put money in the bank. Go for Double Ranking of your keyword. If you do a search for your keywords, without quotation marks (” “), you may find that you have at least two pages in the top two or three pages of the SERP’s ( Search Engine Result Pages). You can use this to your advantage. What you should be doing is to optimize the pages for the same keywords, then place reciprocal links on them.
Quality articles are articles that have good content that is relevant to the niche of your business. Write about what you do in a manner that is interesting and informative while staying within the sites guidelines and you will have a quality article that draws the reader in and sparks their interest enough to click on the link to take them to your website.